Conversion Optimization Manager

  • Location: Chicago, IL
  • Department: Marketing
  • Type: Full Time
  • Min. Experience: Mid Level

Sprout Social’s marketing team is looking for an experienced conversion optimization professional to join the team. The Sprout Social platform is used by more than 17,000 brands around the world. Companies like Dropbox, Zendesk, Google, and Evernote rely on Sprout to create stronger relationships with their customers through social media. You will drive conversion and increase customer acquisition growth by creating compelling and highly converting web experiences

You will be responsible for managing the creation and optimization of all of Sprout Social’s marketing websites. The ideal candidate is someone obsessed with improving customer experiences that can drive an optimization strategy, build effective cross-team collaboration, and manage rapid A/B testing to continuously improve.

Responsibilities

  • Develop strategies for improving website conversion rates for acquiring new customers
  • Understand needs and barriers to conversion for visitors to Sprout Social web properties
  • Analyze web metrics and customer activity to identify the highest impact opportunities
  • Prioritize and manage website initiatives from stakeholders across the organization
  • Continuously run A/B and multivariate tests to iteratively improve conversion
  • Influence and educate a team of digital marketers with cross-functional responsibilities as well as design & development teams dedicated to marketing websites
  • Work closely with design, development, data science and product marketing teams
  • Collaborate with the marketing team to strategize, plan, and execute campaigns with appropriate metrics to meet goals

Desired Skills & Experience

  • 5+ years experience in a marketing or optimization role focused on improving conversions
  • Strong analytical abilities and extensive experience with A/B testing
  • Proficiency with statistics preferred
  • Experience using tools like Google Analytics, CrazyEgg, Hotjar, Maxymiser, VWO or Optimizely
  • Ability to present data, findings, and recommendations that are appropriate for senior level management
  • Any SEO, SEM, HTML, CSS, Javascript, UX or copywriting skills a plus
  • Self-driven, results orientated with a positive outlook, and a clear focus of high quality and business profit
  • Excellent organizational skills and ability to manage multiple simultaneous projects and resources
  • Strong attention to detail

 

About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.

Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:

  • Insurance and benefit options that are built for both individuals and families, including generous company contributions
  • Progressive benefit programs, like our parental leave program and free Divvy bike memberships
  • High-quality and well-maintained equipment - your computer will never prevent you from doing your best
  • Beautiful, convenient and state-of-the-art offices in Chicago’s Loop
  • Solid programs in some of the staples: transportation, disability and life insurance
  • Wellness initiatives to ensure both health and financial well-being of our team
  • Breakfast and lunch options onsite, and more healthy snack options and beverages than you can imagine
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members

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